Name of project: Senhor do Adeus
Funds collected: € 5,297.93
Funds Cost: € 1,573.66;
Profit: € 3,724.27
Targeted: €32,000 for 729 tiles
Number of projects backers: 141 65% own network, 35% outside the network.
Platform: RocketHub (USA)
Type of crowdfunding: Reward crowdfunding (Take it all)
Sector: Arts & Culture
Country: Belgium / Portugal
Laura Fierens communication
Kurt Lannoye business leader of berlin
- The Belgian theatre company BERLIN wanted to pay homage to O Senhor do Adeus (João Manuel Serra): A well-known character from the streets of Lisbon who passed away in 2011.
- The idea of BERLIN was to realize a tile wall on a building façade in Lisbon, representing the waving man. They started preparing the campaign two weeks before the launch, gearing up social media and offline communi- cation.
- Among other rewards to the backers, they offered the ownership of a tile on the wall. The campaign lasted a total of 30 days and it only reached € 5,297.93 from 141 donors, mostly belonging to their networks in Belgium.