Putting together an appealing crowdfunding pitch, one which catches the attention of backers or investors and gets them to part with cash, is a fine art. Whether you’re after £10,000 or £1m, there has never been more competition from high street investors. Honest engagement with your audience is critical – reply promptly to questions. And, nowadays, the video is critical. That bar is always rising. But most important, you must prepare pre-launch. It’s definitely not a case of “if you build it they will come”. So make sure you have consumer or investor interest ready before you hit the go live button. Read more below.