Women more successful at crowdfunding than men, says study

29 Jul 2017 - 21:30

While men continue to dominate the business sector, women are able to start their business from the ground through crowdfunding and are more successful at this method than their male counterparts.

In 2015 and 2016, PricewaterhouseCoopers conducted an analysis of 450,000 seed crowdfunding campaigns in 205 countries. Examples of seed crowdfunding include sites like Indiegogo and Kickstarter where people can pitch their entrepreneurial plans and raise the necessary capital for it.

Men far outnumbered women in conducting campaigns with 139,000 versus 55,000 campaigns for men and women, respectively.

However, women had a higher success rate at reaching their targets. They outperformed men at 22 percent, versus men’s 17 percent success rate.

This held up regardless of sector, territory and culture. In Asia, women had a 14 percent success rate while men had 7 percent. In the United States, it was 24 percent for women while men had 20 percent.

Read more below.


Business Inquire